Marketing tips for commercial cleaning companies are more popular than ever. With the building and construction trade being hit badly by the recession many companies are spending less on commercial cleaning generally. All is not lost though and this article explains why.
The key is to have a number of strategies in your marketing mix. For the new economy of 2009 and beyond this one strategy alone will probably bring you over 70% of your new customers. Historically much of the business deals in this sector came through word of mouth. Now though if you don't have an online presence and a website you are potentially losing out big time.
The beauty is that many businesses look for commercial cleaners on line and they do so by using something called local search on Google. If you are a local cleaning company you really do not need a sophisticated website. Just one that appears when people search for you.
If you make sure your site has the best keywords contained within its content and pointing to it you will be home and dry. Well almost. If you use the Google keyword tool have a look at a search term like commercial cleaners London. This is just one search term that in a month gets about 700 searches. Imagine if just ten percent of those people visited your site and then ten percent of those rang and employed your services?
Could you cope with 7 new customers each and every month? I think so. Remember this is one search term. There are lots of others as well. If you add them all up you will no doubt end up with twice that figure. When you add to this Google maps and some free business classified listings you really will explode your business.
Denise Oyston is an Online marketing Consultant in Lancashire and is unique in having a sales and marketing background. If you've enjoyed all the useful information you read here, you'll love everything else you find at [http://www.najedaonlinemarketing.com]Onlinemarketinglancashire. You can also sign up for a free online marketing course at her blog at [http://www.najedaonlinemarketing.com]najedaonlinemarketing.
Article Source: http://EzineArticles.com/?expert=Denise_Oyston http://EzineArticles.com/?Marketing-Tips-For-Commercial-Cleaning-Companies&id=3098437
Saturday, October 17, 2009
Business Management Skills
Business management skills are robust tools in the hands of the manager. Regardless the company you work for or the size of the team that you supervise, these skills make you succeed as a manager.
The established description of management is restricted to "the process of working with and through others to achieve organizational objectives".
A manager's four fundamental competencies are: planning, organizing, directing, and controlling.
Planning is a substantial part of business management skills. A manager that can plan is one that has the capacity to accomplish tasks. Planning entails scheduling activities, probing, analyzing, setting goals and objectives, distributing resources, shaping strategies and timelines. As a manager you need ensure that each goal translates into an activity and that each activity helps meet that goal.
Strategic planning is a critical element of the managers "planning process". The role of the manager is evolving beyond "the daily operational business". Managers are becoming visionary leaders for their organizations, they landscape future directions, facilitate important relationships to maintain reputation and sustainability.
Directing is establishing and communicating particular,detailed action-plans to meet goals and objectives.
Organizing and controlling are two additional business management skills required to be successful in the business world. Organizing involves compiling and coordinating the resources and such as human,monetary and other tangible and non-tangible assets, in order to trace activities needed to achieve goals. Further, it entails assigning and delegating tasks to various team members to complete certain tasks and make things happen.
The controlling task ensures that work-plans are being executed and goals are attained by overseeing and evaluating performance. The concept of controlling has evolved together with manager's role. Nowadays, controlling consists of monitoring progress by providing guidance and support to the employees.
Other valuable business management skills:
More and more companies are requiring that managers show a broad collection of competencies on top of their specialized, hard skills.Soft skills are vital to your successful functioning as managers. Good work ethics, positive attitude, keenness to gain continuous knowledge, cultural sensitivity, exceptional business conduct and standards have enormous impact on employees, stakeholders and organizational setting. If you are looking to enhance the organizational culture, you cannot do it without addressing attitudes, point of views and soft-skills. Social liability is based on attitudes and soft-skills. Cooperation within the agency as well as a wholesome, transparent work atmosphere is based on attitudes and soft-skills.
Management Skills Advisor by Majlinda Priku is for managers who are looking to enhance their management skills and optimize their capacity with contemporary knowledge and techniques in management, problem solving techniques, Smart Goal Setting etc.
The creator of [http://www.managementskillsadvisor.com/]managementskillsadvisor.com is an experienced manager, a leader and an expert coach in capacity building, business management and personal development.
Article Source: http://EzineArticles.com/?expert=Majlinda_Priku http://EzineArticles.com/?Business-Management-Skills&id=3068943
The established description of management is restricted to "the process of working with and through others to achieve organizational objectives".
A manager's four fundamental competencies are: planning, organizing, directing, and controlling.
Planning is a substantial part of business management skills. A manager that can plan is one that has the capacity to accomplish tasks. Planning entails scheduling activities, probing, analyzing, setting goals and objectives, distributing resources, shaping strategies and timelines. As a manager you need ensure that each goal translates into an activity and that each activity helps meet that goal.
Strategic planning is a critical element of the managers "planning process". The role of the manager is evolving beyond "the daily operational business". Managers are becoming visionary leaders for their organizations, they landscape future directions, facilitate important relationships to maintain reputation and sustainability.
Directing is establishing and communicating particular,detailed action-plans to meet goals and objectives.
Organizing and controlling are two additional business management skills required to be successful in the business world. Organizing involves compiling and coordinating the resources and such as human,monetary and other tangible and non-tangible assets, in order to trace activities needed to achieve goals. Further, it entails assigning and delegating tasks to various team members to complete certain tasks and make things happen.
The controlling task ensures that work-plans are being executed and goals are attained by overseeing and evaluating performance. The concept of controlling has evolved together with manager's role. Nowadays, controlling consists of monitoring progress by providing guidance and support to the employees.
Other valuable business management skills:
More and more companies are requiring that managers show a broad collection of competencies on top of their specialized, hard skills.Soft skills are vital to your successful functioning as managers. Good work ethics, positive attitude, keenness to gain continuous knowledge, cultural sensitivity, exceptional business conduct and standards have enormous impact on employees, stakeholders and organizational setting. If you are looking to enhance the organizational culture, you cannot do it without addressing attitudes, point of views and soft-skills. Social liability is based on attitudes and soft-skills. Cooperation within the agency as well as a wholesome, transparent work atmosphere is based on attitudes and soft-skills.
Management Skills Advisor by Majlinda Priku is for managers who are looking to enhance their management skills and optimize their capacity with contemporary knowledge and techniques in management, problem solving techniques, Smart Goal Setting etc.
The creator of [http://www.managementskillsadvisor.com/]managementskillsadvisor.com is an experienced manager, a leader and an expert coach in capacity building, business management and personal development.
Article Source: http://EzineArticles.com/?expert=Majlinda_Priku http://EzineArticles.com/?Business-Management-Skills&id=3068943
Depreciation and Your Business
Depreciation is the systematic deduction of the worth of assets that are used in production. The assets are the capital investments a company makes to enable production of goods or services. They include equipments and machinery, vehicles, and buildings among others. They are not recorded as expenses. Because these are resources, they are assigned a useful life span. Based on an estimate of the life of an asset minus the salvage value, entities are allowed to distribute the worth of the asset over the period of use of the asset measured in years in most cases. What this means is that at the end of each year, the worth of the asset is deducted because it is no longer expected to as productive as it was at the beginning of the year. There are different methods of depreciation.
Straight-line Depreciation:
The straight-line depreciation method allows entities to calculate the worth of an asset and distribute an even deduction of the amount on a yearly basis over the life of the asset. In this case the cost of the asset minus the estimated salvage value divided by the estimated useful life of the asset. The salvage value is what the asset is expected to fetch when sold at the end of its useful life.
Straight-line depreciation can also be measured in units-of production. In this case, the cost of each unit is calculated and that cost is multiplied by the number of units produced in every given year and that amount is deducted as the depreciated value of the asset. In this case, the cost minus the estimated salvage value divided by the estimated total units to be made.
Accelerated Depreciation:
In the accelerated depreciation method the basic premise consists of depreciating a greater part of the value of the asset in the earlier life of the asset which would be reflected as a greater cost and less income in the financial statement. In this case, either the sum-of-the-years' digits or the double-declining method is used. In this method, the annual depreciation expense is the cost minus the estimated salvage value and that is multiplied by the remaining life in years divided by the sum-of-the-years' digits.
An alternative accelerated depreciation method the double-declining method. In this case the straight-line depreciation rate is doubled before being multiplied by the cost minus the salvage value.
Annual Depreciation expense is equal; double straight-line depreciation rate multiplied by the asset's net value.
The straight-line rate is calculated by one divided by the life in years multiplied by one hundred.
What is depreciation used for?
Depreciation has a tax value. It does not result in a tax return but companies deduct the depreciated value and taxes are based on post depreciated amounts. For this reason, the Internal Revenue Service came up with guidelines and publications on how to handle depreciation.
Modified Accelerated Cost Recovery System (MACRS).
MACRS is an Internal Revenue Service (IRS) standard by which companies depreciate assets. Under this act, assets were classified under specific categories with each category having specific depreciation methods including 150% declining balance method for machinery. Also, under this code the recovery method was lengthened. This ensures that though the double-declining method allows for earlier or quicker depreciation of an asset, depreciation will be more leveled out as apposed to a steep curve. One of the categories in MACRS remained specific to buildings which instead of depreciating generally appreciate in value or have a longer life span. MACRS maintained a straight-line method for buildings.
"Depreciation is not an attempt to recognize a loss in market value or any value between the original cost and replacement cost of an asset."
Article Source: http://EzineArticles.com/?expert=Attoh_Moutchia http://EzineArticles.com/?Depreciation-and-Your-Business&id=3072125
Straight-line Depreciation:
The straight-line depreciation method allows entities to calculate the worth of an asset and distribute an even deduction of the amount on a yearly basis over the life of the asset. In this case the cost of the asset minus the estimated salvage value divided by the estimated useful life of the asset. The salvage value is what the asset is expected to fetch when sold at the end of its useful life.
Straight-line depreciation can also be measured in units-of production. In this case, the cost of each unit is calculated and that cost is multiplied by the number of units produced in every given year and that amount is deducted as the depreciated value of the asset. In this case, the cost minus the estimated salvage value divided by the estimated total units to be made.
Accelerated Depreciation:
In the accelerated depreciation method the basic premise consists of depreciating a greater part of the value of the asset in the earlier life of the asset which would be reflected as a greater cost and less income in the financial statement. In this case, either the sum-of-the-years' digits or the double-declining method is used. In this method, the annual depreciation expense is the cost minus the estimated salvage value and that is multiplied by the remaining life in years divided by the sum-of-the-years' digits.
An alternative accelerated depreciation method the double-declining method. In this case the straight-line depreciation rate is doubled before being multiplied by the cost minus the salvage value.
Annual Depreciation expense is equal; double straight-line depreciation rate multiplied by the asset's net value.
The straight-line rate is calculated by one divided by the life in years multiplied by one hundred.
What is depreciation used for?
Depreciation has a tax value. It does not result in a tax return but companies deduct the depreciated value and taxes are based on post depreciated amounts. For this reason, the Internal Revenue Service came up with guidelines and publications on how to handle depreciation.
Modified Accelerated Cost Recovery System (MACRS).
MACRS is an Internal Revenue Service (IRS) standard by which companies depreciate assets. Under this act, assets were classified under specific categories with each category having specific depreciation methods including 150% declining balance method for machinery. Also, under this code the recovery method was lengthened. This ensures that though the double-declining method allows for earlier or quicker depreciation of an asset, depreciation will be more leveled out as apposed to a steep curve. One of the categories in MACRS remained specific to buildings which instead of depreciating generally appreciate in value or have a longer life span. MACRS maintained a straight-line method for buildings.
"Depreciation is not an attempt to recognize a loss in market value or any value between the original cost and replacement cost of an asset."
Article Source: http://EzineArticles.com/?expert=Attoh_Moutchia http://EzineArticles.com/?Depreciation-and-Your-Business&id=3072125
Sunday, October 11, 2009
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